PT Asia Sampoerna Produk (PT ASP) supports companies, investors, and project developers inIndonesia and Europe with structured market entry, business development, and marketing strategies.
Strategic Consulting for Complex Markets
PT ASP provides consulting services focused on real projects and real markets, including:
• Market entry and expansion in Indonesia and Southeast Asia
• Business development and partner structuring
• Strategic marketing and positioning for industrial and technical products
• Support for infrastructure, energy, and environmental projects
• Advisory for investors and decision-makers entering new markets
Our strength lies in combining local market knowledge with European business standards and expectations.
INDUSTRY FOCUS
THE BEST MIX IS THE WINNER
Key Sectors
We are active in and familiar with Key Sectors:
- Infrastructure & large-scale projects
- Energy and power generation
- Environmental and waste-related solutions
- Industrial production and technical systems
- Technology-driven and capital-intensive projects
These sectors require more than advertising — they require understanding, trust, and structure.
There for:
“We help businesses enter and thrive in Southeast Asian markets. With deep regional expertise and local networks, we guide your expansion strategy from market research to successful implementation.”
GEOGRAPHICAL FOCUS
Indonesia – Europe Interface
PT ASP operates at the intersection
- Indonesian markets and regulatory environments
- European companies, investors, and technology providers
- Business culture
Decision-making processes
- Risk perception
Project timelines and expectations
This interface is often where projects fail — or succeed.
There for:
COACHING
“Empowering individuals and leaders to succeed in a difficult market through personalized coaching. Gain clarity, resilience, and the tools to navigate challenges and create meaningful growth—professionally and personally.”
HOW WE WORK
ASP OFFICE HOUSE
Structured, Independent, Practical
We do not sell standard marketing packages.
Each engagement typically includes:
Assessment of market, project, and stakeholder environment
Identification of opportunities, risks, and constraints
Development of a realistic market or business strategy
Support during partner discussions and early execution phases
Our role is to enable sound decisions, not to sell services for their own sake.
